A campaign for hidden paradise tourism in Jambi has been launched. Tourists are invited to enjoy various tourist objects that apply health protocols. The aim of this campaign is to promote the beautiful Jambi tourist destinations and their superior products. The Jambi Exploration Campaign-The Hidden Paradise in Jambi is part of the Indonesian National Proud Movement (Gernas BBI) and Proud Tourism #diIndonesiaAja (BBWI) program which focuses on raising tourism potential and regional superior products. More than that, what Jambi has done can be an example for other provinces. This spirit…