Smoked milkfish is one of souvenirs that can be found in every gift store in Surabaya. It has savory and Smokey taste from the milkfish and has sauce which made by mix ketchup and shrimp paste. The price for this menu is very affordable, Rp. 36.000 to Rp. 38.000 per kilogram. This price is much cheaper than the smoke milkfish in modern packaged, whose price reached Rp 60,000. per kilogram.